India is a complex business environment especially for companies based overseas. For the unwary, pitfalls and risks can damage speed of entry, brand positioning and success in India. Considerations
- Complex regulatory, hosting and taxation requirements
- Market fragmentation
- Local language fragmentation
- Low speed of deal doing and deployment
- Trustworthy partnerships are hard to source and secure
- Consumer insights, propositions and commercial models from Western markets rarely translate directly
- Hands on management is required to nurture and optimise partnerships, in country teams and revenues
- Cultural issues – in India ‘yes’ often means maybe or no