Doing business in India

India is a complex business environment especially for companies based overseas. For the unwary, pitfalls and risks can damage speed of entry, brand positioning and success in India. Considerations

  • Complex regulatory, hosting and taxation requirements
  • Market fragmentation
  • Local language fragmentation
  • Low speed of deal doing and deployment
  • Trustworthy partnerships are hard to source and secure
  • Consumer insights, propositions and commercial models from Western markets rarely translate directly
  • Hands on management is required to nurture and optimise partnerships, in country teams and revenues
  • Cultural issues – in India ‘yes’ often means maybe or no