Mobile App Marketing- Mobile First!

My good friend Martin Selva who works with one of the top App stores in India as a comment in my previous post asked me to write a post on Mobile app marketing. Well this is the buzz word now-a-days and we are getting into a zone of creating MOBILE FIRST CONSUMERS. Marketing is all

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OTT Apps: Time To Beat ‘Em or Join ‘Em

Mobile communication service providers (CSPs) worldwide are facing a rising threat to their business model with the advent of disruptive technologies and applications. The rise of over-the-top (OTT) players like Skype, WhatsApp, Facebook, Snapchat and Viber are having adverse impact on voice and SMS traffic, revenues, customer mindshare and brand image. CSPs are facing a

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Mobile Survival Guide – Tips for success in 2015

By Manish Malik (Plugged India)   This is my first post here ever since I have started my own venture Plugged India. Have spent over 17 years in¬†transition from Brick and Mortar to Digital and Mobile friendly environments the pace at which things have changed is phenomenal and fast paced. We are living in a

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Internet Traffic in India grew 74%, 3G usage more than doubled

Mobile Internet usage in India grew by 74 per cent, driven by 3G traffic which more than doubled last year, says a study by Nokia Networks. “There has been huge growth momentum of data usage in India on wireless networks driven by 3G traffic. The data usage grew by 74 per cent and 3G usage

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Local Language fundamental

Web and Mobile services that support local language are showing disproportionately high traction. Samsung and other OEM (device makers) are prioritising language. It is clear that local language is a new focus in India and beyond. This is hardly surprising, internet growth cannot continue where only a small percentage of India’s literate population can read

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2nd largest internet user base in the world

Soon to be second largest internet market on the planet. Over 120 million mobile users. http://timesofindia.indiatimes.com/tech/tech-news/internet/India-to-beat-US-in-number-of-internet-users-Report/articleshow/25707987.cms

One operator, 50 Million mobile internet users = minimum 150M market
India well over 150 million mobile internet users

From MediaNama (http://www.medianama.com) Airtel India has reported 50.631 million mobile Internet connections, up 8.69% quarter-on-quarter (QoQ), adding 4.07 million data connections in all. This is also a significant quarter for Airtel for another reason: VAS and messaging declined to 6.69% of total revenue during the quarter, from 8.24% last quarter; in comparison, data revenues accounted

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Over 50% of internet users are mobile-only: Report

MUMBAI: Fuelled by the increasing penetration of smartphones and a whole host of mobile-only content to go with it, the Indian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore that it is worth today. What is significant is that India could currently have as much

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