4 brilliant examples of epic OEM device segmentation

Learn how these OEMs won the market with intelligence If you are producing and selling any type of Android phone today, you may have noticed that many phones are very similar and it is hard to understand the difference. When consumers compare phones the discussion circle around megapixels in the camera, how much storage the

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Number of Mobile app Companies Doubled to 444 in 2014 from 240 in 2013

An increasing number of companies is bringing out apps, if not shifting to apponly mode, to reach out to more customers, including those on the move.   Rahul Chandra is managing director of Helion Ventures, the venture capital firm that’s perhaps the most bullish on mobile-first companies in India today a partner once commented that

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Mobile App Marketing- Mobile First!

My good friend Martin Selva who works with one of the top App stores in India as a comment in my previous post asked me to write a post on Mobile app marketing. Well this is the buzz word now-a-days and we are getting into a zone of creating MOBILE FIRST CONSUMERS. Marketing is all

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OTT Apps: Time To Beat ‘Em or Join ‘Em

Mobile communication service providers (CSPs) worldwide are facing a rising threat to their business model with the advent of disruptive technologies and applications. The rise of over-the-top (OTT) players like Skype, WhatsApp, Facebook, Snapchat and Viber are having adverse impact on voice and SMS traffic, revenues, customer mindshare and brand image. CSPs are facing a

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Govt committed to non-discriminatory internet access for all: Telecom Minister

Amid a debate on net neutrality, the government said it is committed towards providing equal internet access to all and will ensure non-discriminatory availability, Parliament was informed today. “Government notes with assurance the growth of internet in India and wide platform it has offered for innovation and creativity. Government strives for non-discriminatory access to internet

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Airtel, Idea Cellular see growth in mobile data traffic

Two of India’s top three mobile network operators reported a rise in quarterly profits on Tuesday, helped by strong subscriber growth for mobile data services while strong competition continued to pressure prices for voice calls. Idea Cellular Ltd, India’s third-biggest mobile operator behind Vodafone India, and market leader Bharti Airtel Ltd together spent about $9.5

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Mobile Survival Guide – Tips for success in 2015

By Manish Malik (Plugged India)   This is my first post here ever since I have started my own venture Plugged India. Have spent over 17 years inĀ transition from Brick and Mortar to Digital and Mobile friendly environments the pace at which things have changed is phenomenal and fast paced. We are living in a

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Internet Traffic in India grew 74%, 3G usage more than doubled

Mobile Internet usage in India grew by 74 per cent, driven by 3G traffic which more than doubled last year, says a study by Nokia Networks. “There has been huge growth momentum of data usage in India on wireless networks driven by 3G traffic. The data usage grew by 74 per cent and 3G usage

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RBI Cautions Public About Balance Enquiry’ app in Mobile

“The Reserve Bank wishes to clarify that it has not developed any such application. Members of public are, therefore, advised to use the application, if at all, at their own risk,” the release added. Mumbai: Cautioning public about bank account detail enquiry application purportedly developed by RBI, the central bank today said it has not

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Net neutrality: Why Internet is in danger of being shackled

At the heart of it is the controversy surrounding net neutrality is the TRAI’s Consultation Paper on Regulatory Framework for OTT services. By Rajat Gandhi   The internet as we know it is facing existential issues in India. It may seem as a doomsday prophecy and far fetched, but recent events by major telecom operators

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