Over 50% of internet users are mobile-only: Report

MUMBAI: Fuelled by the increasing penetration of smartphones and a whole host of mobile-only content to go with it, the Indian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore that it is worth today. What is significant is that India could currently have as much as 50% or more mobile-only internet users — possibly the highest worldwide compared to 20-25 % across developed countries — according to a report from Mumbai-based financial advisory firm Avendus Capital.

Read more at http://articles.timesofindia.indiatimes.com/2013-10-14/internet/43025764_1_avendus-capital-mvas-mobile-internet

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